Friday, April 27, 2012

Business Case for a Clinical Trial Alert System

by Dennis Jah

Introduction/Background

KANDEH GLOBAL (a fictitious contract research organization) is a proven and committed partner to drug developers and medical device manufacturers looking to bring innovative new products to market.  Its patient recruitment service  focuses on an array of activities leading to filing clinical trials. Despite these recruitment tactics and activities, the problem of patient recruitment continues to grow at an alarming rate due to the limitations and inefficiencies inherent in traditional patient recruitment methods. Doctors, who patients trust to refer them to clinical trials, often cite limited time, lack of support staff, lack of awareness of trials, and complex enrollment procedures as reasons for not recruiting patients for trials.  Normally, it often takes longer than planned to complete a trial due to difficulty recruiting enough patients in a timely fashion.


Recent studies by Gartner demonstrated that improvements in automating clinical trials processes can improve efficiency by 30-50 percent and result in cost savings of $5.8 to $6.6 billion.[1] A software solution integrated with the provider’s health information system to alert doctors to the existence of a clinical trial that some of their patients might be eligible for overcomes those limitations to speed and improve the recruitment thereby increasing business.

Business Objective

KANDEH GLOBAL strives to be the premier provider to the bio/pharmaceutical and medical device industries for development and commercialization of new medical therapies worldwide and a commitment to advance the worldwide success of the bio/pharmaceutical and medical device industries in preventing and curing diseases. The project supports these goals by leveraging technology to improve patient recruitment which has been a critical bottleneck in clinical research and drug development. The recommended solution overcomes the known obstacles of patient recruitment by automating the identification of potential eligible patients. The project will improve profitability by reducing internal costs spent on patient recruitment and losses resulting from the closure of sites that are unable to enroll the required number of patients for a trial or violate trials protocols.

Use of a clinical alert system integrating with provider’s EHR systems is expected to reduce study start up times by 70-90 percent and reduce overall cycle time for a project by 60 percent. This amounts to an estimated cost savings of about $6.7 million per study and about 6 months of recruitment time per study.

Current Situation and Problem/Opportunity Statement

In a paper written by an industry consultant, it is claimed that “only 15% of clinical trials are completed on time, with over 50% of delays attributed to patient recruitment. The authors also suggest that the “estimated cost of patient recruitment is $1.89 billion. These costs are subject to further increases with each day’s delay in bringing the product to market.”[2] KANDEH GLOBAL provides a complete range of patient outreach and site-support services such as information, training, and other forms of assistance designed to minimize delays but they don’t go far enough. Its media consultants work directly with clinical site to analyze the local advertising market, the patient demographic, and available media and then develop a solid and systematic media plan and also help sites buy the media at more competitive rates.

Unfortunately, the identification and recruitment of subjects on a busy clinical practice can be difficult. In order to successfully recruit patients, physicians engaging in traditional recruitment have to remember which local clinical trials is active, recall the trial details in order to determine the patient eligibility, take time to explain trial details to potentially eligible patients and often take more time to perform other recruitment activities. Doing all this while also attempting to provide the individual patient with good care during a short clinic visit can be difficult. KANDEH GLOBAL has an opportunity to breaking down barriers for provider’s participation in clinical trials and maximize profit by automating these time-consuming and error-prone manual tasks.

Critical Assumption and Constraints

The proposed clinical alert system must be an invaluable tool in KANDEH GLOBAL’s patient recruitment endeavor. The product must be able to pay for itself within one year by shortening the time it takes to recruit the required number of subjects for a study, reducing the rate of screen failures and protocol violations that often result into site closure and overall speed up the time it takes for a clinical trial. The project management director must lead the effort and the team must include participants from several parts of the company including patient recruitment and Software Development. Also there must be participants from our clients, physicians and site monitors. The new system must integrate with the existing information system especially electronic medical record of provider organizations that will also serve as clinical sites. The technology must be easy to use by physicians and be able to interface with other systems to be able to send secure messages to site coordinators.

Analysis of Options and Recommendation

Three options were examines for addressing this opportunity:

1.      Continue the present manual process - Consistent with KANDEH GLOBAL’s commitment to innovation, consistently questioning the status quo and seeking opportunities for continuous improvement, doing nothing to improve the existing patient recruitment system is not an option to consider.
2.      Purchase vendor driven electronic medical record - A vendor driven EMR with clinical alert system is not cost effective and may not fit our specifications without significant customization leading to higher cost. It will take longer time and cost maybe five times more to implement a complete EMR solution for providers
3.      Develop a product in house using our software development department - Many healthcare organizations are now investing in EMR and therefore it would be prudent to develop a software solution using internal resources that can interface and interoperate with providers’ existing health information system. Based on discussions with stake holders, this is our recommended alternative.

Preliminary Requirements

The Clinical alert system must be able to interoperate with the provider’s computerized health information system. The system must be able to trigger an alert to pop up whenever care provider accesses or enters the records of patients with characteristics that match criteria related to a specific clinical trial underway.

 Care provider must be able to ignore the alert or respond to it in one of three ways: refer the patient to the trial (with the patient’s permission), indicate that the patient wasn’t eligible, or indicate that the patient wasn’t interested in taking part in the trial.

When the doctor referred a patient, the system must be able to send a secure message to the person in charge of recruitment for the trial. The message must include confirmation that the patient had given his or her permission for the trial coordinator to view the patient’s electronic chart, and also provide a link to the chart. 

Budget Estimate and Financial Analysis

There is not enough information available at the present to come up with an estimated budget. Initial analysis reveals that most of the cost will go into planning, research and development and personnel hours for project management team and development. Effort is ongoing to meet with various stakeholders and develop a detailed financial analysis and budget estimate.

Schedule Estimate

A proof of concept must be developed within six months and development work begins after one year of preliminary analysis and ready for unit testing within a year. There is an assumption that the new system will have a useful life of at least five years.

Potential Risks

First and foremost, there must be providers who will agree for our software to interoperate with their electronic medical record for the solution to work. Additionally, there must be cooperation from EMR vendors to be able to tweak their product if need be so as to integrate with our solution. Also there must be interest on the part of care providers to participate and respond to alerts positively. There is some risk involved in the type of system developed that will first be able to integrate, interface and interoperate with the existing health information systems of providers. There is risk of security and privacy with patient data making some providers organization unwilling to accept an outsider querying their data. The main business risk is investing all the time and money in developing a product without realizing its benefits.

© 2010


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